In order to help provide farmers with the correct maize storage technology, ASERCA and others in Mexico will benefit from a deeper understanding of the market for blue maize in the region. As blue maize is softer than typical white or yellow varieties, it requires special storage to protect it against insects and damage. This research received funding from Mexico’s Agency for Commercialization Services and Agricultural Market Development (ASERCA), which has been working with farmer organizations on post-harvest storage solutions for their maize. “If we want farmers who grow blue maize to be able to get better market value, we have to know what the market looks like.” However, we still lack information on consumer demand and preferences.”Īccording to Blare, the end goal of the study is to explore the demand for blue maize and try to better understand its market potential. One year ago, blue maize cost just a few Mexican pesos more, and now blue maize is worth significantly more. “Demand for blue maize has skyrocketed in the past few years,” said Trent Blare, economist at CIMMYT and the leader of the research.” Three years ago, white and blue maize sold at the same price. Trent Blare (left), economist at CIMMYT and leader of the study, conducts a choice experiment with interviewee Luis Alcantara. In addition to its striking color, the grain has gained popularity partly due to its health benefits derived from anthocyanin, the blue pigment which contains antioxidants. Blue maize varieties have existed for thousands of years, but until recently they were mostly unknown outside of the farming communities that grew them. Maize is a main staple crop in Mexico and tortillas form the base of many traditional dishes. They set up study to test consumer preferences and willingness to pay for this blue maize tortillas. These are some of the questions researchers at the International Maize and Wheat Improvement Center (CIMMYT) in Mexico set out to answer. But should breeders, millers, processors and farmer organizations invest in expanding the production of blue maize and blue maize products? Are consumers really interested, and are they willing to pay more? Some of Mexico’s favorite dishes are taking on a new hue with blue corn chips, blue tortillas or blue tamales. Step into supermarkets or restaurants in Mexico City and surrounding towns and you might see products made from blue maize - food which would not have been available just a few years ago.
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